Navigating Crisis Communication in the Age of Artificial Intelligence
Effective communication is essential during AI-related crises such as ransomware attacks or deepfake incidents. This ISO 22361:2022-aligned training equips participants to draft a comprehensive Crisis Communication Plan.
Through a step-by-step approach and real-world case studies, participants learn to manage crises posed by social media and AI, ensuring timely, accurate, and resilient responses. Insights into crisis preparedness, response, and recovery, along with case studies on social media issues, ransomware, and deepfakes, offer actionable strategies to mitigate reputational damage and maintain stakeholder trust.
By the end of the seminar, participants will:
- Understand the fundamentals of crisis communication and its relevance in the AI era.
- Learn about the main components of an effective Crisis Communications Plan (CCP).
- Develop skills to manage social media and stakeholder communication during a crisis.
- Explore real-world case studies to apply best practices in crisis management.
- Recognize the importance of humanitarian care in handling critical incidents.
Contents
Module 1: Introduction to Crisis Communications (ISO22361:2022)
- Overview of what a crisis is and able to differentiate it from issues
- What are Crisis Communications & Its Components
- Crisis Communications & Emerging Crises in the AI Era
Module 2: Crisis Communications Plan (CCP)
- The functions of a Crisis Communications Plan / Manual
- Overview of the CCP Content
Module 3: Customer Care & Social Media
- The Power of Social Media: The Response Strategy
-
Ascertain the necessity of responding in a
timely manner, accurately to both internal
and external stakeholders -
Understanding the impact of current social
media trends and threats -
Case Studies: Best practices for crisis comms
for ransomware and deep fake case studies
Module 4: Media Spokesperson Essentials
- Importance of Media Spokesperson Training – maintaining confidence and calm
- Case studies: Media Spokesperson Bad and Good
Module 5: Humanitarian Care
- What is it and why the need for it
- Case studies: MH370 and MH17
Targeted Participants
- Communication Professionals
- Crisis Management Teams
- Public Relations Specialists
- Business Leaders and Executives
- AI and Technology Enthusiasts
- HR Professionals
- Organizational Development Specialists
Book Your Seat Now!
Course Modules
Programme Details
Date: 11 March 2025, Tuesday
Time: 9.00am – 1.00pm (Breakfast starts at 8.30am)
Admission Price: RM67.00* (Material & meals)
Speaker: Ms. Anneliza Zainal
*This is a Non-HRD Corp Claimable programme
Venue
Malaysia HR Forum Academy
Level 12, Menara PKNS, Jalan Yong Shook Lin,
46050, Petaling Jaya, Selangor
Share This Programme
About The Trainer
Ms. Anneliza Zainal
Anneliza Zainal has been a communications practitioner in the corporate industry for more than 30 years before becoming a consultant, specialising in crisis communications and customer care. In both roles, she had also been tasked to coach CEOs and Senior Managements, for their role as Media Spokesperson. Experienced in multiple fields of communications and crisis management, in various industries ranging from construction, broadcasting, oil & gas, banking and aviation industries. Amongst her more notable achievements were managing branding and launches of Caltex Oil Malaysia Limited, Al Rajhi Bank and Maybank Investment Bank. Deeply trained to handle Crisis Communications in Caltex and she was also a volunteer Care-Giver Manager for the crisis victims of Kudat.
Accreditation:
-Bachelor of Education, Teaching of English as a Second Language (TESL), UKM
-Accredited NLP Practitioner (ABNLP)
-Accredited Time Line Therapy® Practitioner
-Master Class Educator (BKI)
-Accredited HRDCorp Trainer
Crisis Communications Management Experiences
-Appointed as the CareGiver Manager for MH370, MH17 and Kudat aircraft incidents and managed the Next-of-Kins on-site at the beginning of each incident
-Successfully mitigated and minimised negative publicity in several crises, namely the wrong discharge incident and damaged retail station due to unusually strong winds for Caltex.
-Handled various product and service launches from 1996 – 2004
-Assisted PLUS media management, including the stated protest at the Batu 3 Toll launch, 11 May 1993