Mastering Linkedln for HR Manager
According to SEM Rush 2024 Social Media Report, 2024 will be the moment for B2B companies to use their CEOs and C-Levels to take center stage in social media communications. Their profiles will overshadow company profiles following the demand from audiences for brand humanization.HR branding, when done effectively, goes beyond corporate messaging. It incorporates personal branding of HR leaders themselves. As HR Managers position themselves as approachable, knowledgeable, and credible figures, they create a human touch that top talents crave. Talents are increasingly looking for organizations that prioritize authentic connections, where the employer’s values align with their own aspirations. This human-centered branding helps companies stand out in a crowded market, ultimately making it easier to attract and retain the best candidates. This exclusive program empowers HR Leaders to master the art of LinkedIn for talent acquisition, employer branding, professional networking and to position themselves as thought leaders in their respective industries.
Course Outline
LinkedIn Fundamentals and Employer Branding
- Module 1 : Optimizing LinkedIn Profiles for HR This module will guide participants in crafting a powerful LinkedIn profile that reflects their professional experience, skills, and employer brand.
- Module 2 : Employer Branding on LinkedIn This module focuses on how HR professionals can build, showcase, and manage their employer brand on LinkedIn.
- Module 3 : Positioning Yourself as a Thought Leader This module will teach HR professionals how to establish themselves as thought leaders in the HR industry.
Programme Details
Date: 6 Decemeber 2024, Friday
Time: 9.00am-1.00pm (Breakfast starts at 8.30am)
Admission Price: RM65.00 (Material & meals)
Speaker: Ms. Shalini Subramaniam
*This a Non-HRD Corp Claimable programme
Venue
Malaysia HR Forum Academy
Level 12, Menara PKNS, Jalan Yong Shook Lin,
46050, Petaling Jaya, Selangor
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About The Trainer
Ms. Shalini Subramaniam
With over 15 years experience, Shalini empowers high potential individuals and corporate leaders to harness their full potential, elevate their leadership branding, executive presence, and build their personal brands with confidence and authenticity. She has impacted over 10,000 entrepreneurs and executives across diverse industries and continents. Shalini’s achievements have been recognized by Marketing in Asia, and she is a celebrated LinkedIn Rising Personality in Malaysia. She is also the author of the acclaimed book, “From Individual to Brand: A Step-by-Step Personal Brand Guide for Professionals”, which is exclusively available at Kinokuniya Malaysia. She is recently featured on TV3 for a talk show “Women Talk” to share her journey as an entrepreneur and mother.