Upskilling Programme: Marketing Made Simple
This workshop aims to equip participants with the essential skills and knowledge required to Set Up, Speed Up, Scale Up and transform their sales performance. Understand the landscape, create a plan, build digital trust, enhance brand and lead generation, and optimise sales techniques, with a focus on real-world businesses and the 50-40-10 matrix.
Course Outline
Workshop Kickoff
- Introduction & Context Setting
- 2024 Pathway to New Profits
- New Profits Framework
1 - Page Marketing Strategizer
- Drawing Fresh Perspectives through The Parallelism Approach
- The Value Proposition Canvas
Accelerating Trust in a Digital Age
- Reverse Engineer Your Trust-Building
- Mapping the Moments of Truth
- The 5 Bridging Assets of The Z Marketing System
Rapid Q&A
- Q & A session
The half day highlights the provisions of the IRAA 2020 which have since been operational w.e.f. 1st Jan 2021, and the provisions of the said IR amendments on union recognition claims, sole bargaining rights and CA deadlock or disputes that were held in abeyance pending the coming into force of the TUAA 2023. Implications to both employers and trade unions are highlighted and discussed with participants attending the forum, to prepare them for the above changes once the TUAA 2023 and relevant provisions of the IRAA 2020 come into force.
Programme Details
Date: 25 September 2024, Wednesday
Time: 9.00am–1.00pm (breakfast starts at 8.30am)
Admission Price: RM45.00* (material, certification & meal)
Speaker : Mr. Maverick Foo
*This a Non-HRD Corp Claimable programme.
Venue
Malaysia HR Forum Academy
Level 12, Menara PKNS, Jalan Yong Shook Lin,
46050, Petaling Jaya, Selangor
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About The Trainer
Maverick, once considered one of the worst salespeople, experienced a defining moment when a business leader at the largest insurance company criticised his abilities. This pivotal event shifted the trajectory of Maverick Foo’s life. Over 22 years ago, he resolved to transform his weaknesses into strengths, focusing on marketing and sales enablement.
Maverick’s journey has been remarkable. Not only has he built nine successful businesses and international brands, but he has also guided clients towards breakthrough growth—even during challenging times like the COVID-19 pandemic. His pioneering work in webinar marketing frameworks has not only solidified brand positioning and generated leads but also facilitated sales conversions during financial crises.
When you engage with Maverick, expect more than just dry textbooks and theoretical concepts. In his sessions, whether keynotes, workshops, or online masterminds, he delivers practical techniques, proven strategies, quick-fire tips, insightful case studies, and a touch of humour and storytelling.