Overview
Note: Participants who successfully attend the webinar will be issued an e-certificate.
📅 Date: Thursday, 03 July 2025
⏰ Time: 03:00 PM – 04:30 PM
🆓 Registration Price: RM19.00 (Live Webinar)
🖥️ Platform: LIVESTREAM via ZOOM
Attracting and retaining blue-collar workers in Malaysia has become a critical challenge for many industries. This course provides practical strategies to help employers build a strong workforce by implementing effective recruitment techniques, competitive compensation packages and long-term retention programs.
Participants will explore employer branding, career development pathways and innovative engagement methods that go beyond salary to create a motivated and loyal workforce.
Through real-world case studies and interactive discussions, this training equips HR professionals and business leaders with actionable insights to reduce turnover and build a sustainable talent pipeline.
Course Outline
Module 1: Understanding the Blue-Collar Workforce in Malaysia
- Introduction to the blue-collar labour market
- Challenges faced by employers in hiring and retaining workers
- Changing workforce expectations (Younger workers, gig economy influence, career growth expectations)
Module 2: Attracting Blue-Collar Workers
Employer Branding & Recruitment Strategies:
- Shifting from “job selling” to “career selling”
- Learning from McDonald’s: Positioning the job attractively
- Rebranding job titles (e.g., from “Operator” to “Manufacturing Assistant”)
Targeted Recruitment Approaches:
- Expanding beyond SPM leavers (considering SKM, MLVK, diploma holders)
- Leveraging training institutions and HRD Corp for recruitment & upskilling
Compensation & Benefits as a Competitive Edge:
- Going beyond minimum wage—what makes an attractive package?
- Offering mid-month salary payments to ease financial stress
- Providing unique benefits that matter to workers (e.g., transport allowances, insurance, career progression opportunities)
Module 3: Retaining Blue-Collar Workers
Work-Life Balance and Job Satisfaction:
- Understanding the new workforce mindset (flexible work hours, shorter shifts)
- The impact of work-life balance on retention
Creating Career Growth Opportunities:
- Clear career progression pathways
- Skill development through HRD Corp levy and industry partnerships
Engaging Workers Beyond Salary:
- Implementing employee referral programs with attractive incentives
- “Pay for Ideas” programs to involve workers in process improvements
- Fun and engaging work culture: Recognition programs, social events
Module 4: Reducing Attrition with Long-Term Strategies
Why Retention Efforts Fail:
- Common mistakes in recruitment and retention
- Over-reliance on outdated hiring strategies
Effective Retention Strategies:
- Retention bonuses and structured career pathways
- Performance-based rewards and recognition programs
- Supervisor engagement in worker well-being and career progression
Module 5: Practical Case Studies & Group Discussion
- Analyzing real-life case studies of successful retention strategies
- Group discussion: What works best in your industry?
- Action plan development: What can participants implement immediately?