Conference Sales Executive

Job Summary

The Conference Sales Executive is responsible for driving the sales and business development of conferences, seminars, forums, and executive events. The role focuses on generating delegate registrations, developing new business opportunities, and maintaining strong client relationships.

Job Descriptions

1. Conference Delegate Sales

• Promote conferences, seminars, forums, and executive events to corporate clients and professionals.
• Identify and approach potential delegates through cold calling, email campaigns, networking, and referrals.
• Convert enquiries into confirmed registrations.
• Meet or exceed delegate registration and revenue targets.

2. Business Development

• Identify new business opportunities and target industries.
• Develop and maintain a pipeline of prospective clients.
• Generate repeat business through excellent account management.

3. Client Relationship Management

• Serve as the primary contact for delegates, sponsors, and corporate clients throughout the sales process.
• Respond promptly to enquiries and provide accurate information about conference offerings.
• Maintain regular communication with existing clients to promote upcoming events.

4. Sales Administration

• Prepare quotations, proposals, sponsorship packages, and registration documents.
• Maintain accurate sales records and customer information in the system.
• Track sales activities, opportunities, and conversion rates.
• Prepare weekly and monthly sales reports.

5. Market Intelligence

• Monitor industry trends and competitor events.
• Identify new market segments and potential clients.
• Gather customer feedback to improve conference offerings and sales strategies.

Job Requirements

1. Bachelor’s degree in Business Administration, Marketing, Sales, Communications, or any related field.
2. 2–5 years of experience in sales, business development, conference/event sales, corporate sales, exhibition sales, or a related B2B sales role.
3. Experience in selling conference registrations, or corporate events is highly preferred.
4. Proven track record of meeting or exceeding sales and revenue targets.
5. Experience dealing with corporate clients, senior executives, sponsors, exhibitors, or decision-makers.
6. Strong communication skill in English.
7. Strong negotiation skills on sales matters.